Archive for January, 2010
How To Capitalise On Your Sales
Sunday, January 31st, 2010Custom Lanyards Serving Many Purposes Security, Advertising, Organization & Sales
Sunday, January 31st, 2010Custom Lanyards Serving Many Purposes Security, Advertising, Organization & Sales
Lanyards are the material straps that secure badges and security passes around peoples’ necks. They assist with keeping up with the badges in addition to having them visible for others to see. In hospitals they are worn to show staff members are legitimate. Lanyards are popular with schools and colleges to help identify students. Custom lanyards have a company name, company logo, phone numbers, or anything that a business or institution prefers to have printed on them. When personalized lanyards are misplaced with badges, they can be identified and returned to the proper place much easier. This saves the company money from having to re-issue badges along with assisting with security.
Furthermore, custom lanyards also assist with security and sales. It is usually quite difficult to see expiration dates, employee names and other important information on badges with just a quick glance. However, when a custom lanyard is worn holding badges of employees the company name or logo is at least visible for customers, patients and other employees to see. In a place of business this helps customers find an employee easier in the store for assistance with products and answers to questions. This can actually help with sales since the customers can find what they need with experienced personnel.
Custom lanyards are a smart and practical purchase for businesses, hospitals, and schools. It’s a product that can help employees stay organized, increase sales, assist with security and even advertise the business name. When an employee leaves the building, it keeps track of their badge, and shows off the business name at the same time. The cost of these lanyards is reasonable compared to all of the functions they serve in many different types of industries. Every now and then there is a product worth its price and functionality in our world. Lanyards printed with customized information certainly fall within the guidelines of practical and functional.
Advertising Do’s and Don’ts
Sunday, January 31st, 2010Advertising Do’s and Don’ts
Don’t expect that every advertising attempt will reach the masses. In most cases it is best to target one or two specific groups of people than it is to try and target all groups at once. Don’t think that you have to spend a lot of money on advertising; with items like promotional products for instance a small investment can go a long way. Don’t put all your eggs in one basket; use multiple forms of advertising for the greatest overall impact on your business. Don’t be afraid to be bold, the bolder messages and colors are those that usually get the most attention.
Then there are the do’s to help your advertising impact. Do make sure you have a business plan in place that anticipates the rewards of the money spent on advertising. Do have a positive expectation of what people feel about your business and that they will help you with your advertising. Do give out promotional products like pens and magnets on a non stop basis, their effectiveness may be more than you think. Do keep thinking and stretching your marketing to be better than the competition. Do have your staff and clients involved in some of your decision making about advertising, they have a good perspective and will help with creativity.
The options for making your company bigger and to do good advertising for it are vast and wide ranging. It’s up to your business as to how you want to proceed but the company will be well served by adhering to the do’s and don’ts listed here.
Just keep building from the inside out and from the outside in and true success will be yours. Don’t focus on the competitor, just keep focus on your own business and you will cultivate it beyond your wildest dreams.
Extend your promotional power by using more creative ideas for marketing. The specialists at promotionalpros.com will be happy to assist you create a marketing plan for their promotional merchandise. Click on promotionalpro.com right now to see all the options available for your company, including promotional pens!
What’s YOUR ‘Ethical Bribe’?
Sunday, January 31st, 2010What’s YOUR ‘Ethical Bribe’?
When you have permission to contact prospects you can send a mixture of valuable information plus sales offers to build up their trust and make sure that when they are ready to act, they buy from you. While traditional sales techniques focus on ‘closing the sale’, sometimes at the expense of the relationship, with this model, you give before you get. Your prospects get to ’sample’ you at low cost and risk. But it also gives you a chance to showcase your expertise too. When you share great content, people can’t help but think ‘if the content they give away is this good, how good is the stuff that they charge for?’
So what makes a good ‘ethical bribe’ and how do you go about creating it? First of all, you want something that has a high perceived value to the user but is low cost to distribute, that’s why information makes a great ethical bribe. You should give it a value too. For example, if you’re offering a free e-book that you could sell for £27, then say so.
Next you need to think about what content to include. You want to find the balance between sharing information that is valuable, and giving away all your information. A great tip is to make sure that your ethical bribe addresses the number one question, problem or issue that faces your typical prospect, and make sure that is summed up in your title. Eg ‘7 Days to the Career of Your Dreams’, ‘How to Lose Weight Without Dieting’.
Tell them what to do, but you don’t necessarily need to spell out HOW to do it (your paid product or service should do that). But make sure that you are sharing great content that isn’t easily available elsewhere. You want your prospect to feel that they have received value from what you provided, even though it was free.
Next you’ll need to decide what format to present your ethical bribe. Choose a format that suits both your target audience and suits you. No point in giving away a free ebook if you’re targeting an audience that isn’t online. Similarly, if you love talking, but hate writing, it might make more sense for you to record and give away audio material rather than write an e-book or free report. Here are some examples of formats I’ve used to get you started: e-book, e-course, teleseminar, quiz or assessment, CD, videos.
Finally you need to ’sell’ your ethical bribe. Just sticking the word FREE in front of something doesn’t in itself make it desirable! Even though it’s FREE, you still have to let people know that it exists, and why it’s worth the trouble of claiming. Tell them what important benefits they will gain from reading/using your ‘ethical bribe’, and why they should claim it.
You’ll be surprised at the difference an ethical bribe can make for starting relationships, building trust and goodwill, demonstrating your expertise and ultimately attracting more clients. So don’t delay, make sure you get started on your ethical bribe today.
—-
Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com
How To Capitalise On Your Sales
Sunday, January 31st, 2010Custom Lanyards Serving Many Purposes Security, Advertising, Organization & Sales
Sunday, January 31st, 2010Custom Lanyards Serving Many Purposes Security, Advertising, Organization & Sales
Lanyards are the material straps that secure badges and security passes around peoples’ necks. They assist with keeping up with the badges in addition to having them visible for others to see. In hospitals they are worn to show staff members are legitimate. Lanyards are popular with schools and colleges to help identify students. Custom lanyards have a company name, company logo, phone numbers, or anything that a business or institution prefers to have printed on them. When personalized lanyards are misplaced with badges, they can be identified and returned to the proper place much easier. This saves the company money from having to re-issue badges along with assisting with security.
Furthermore, custom lanyards also assist with security and sales. It is usually quite difficult to see expiration dates, employee names and other important information on badges with just a quick glance. However, when a custom lanyard is worn holding badges of employees the company name or logo is at least visible for customers, patients and other employees to see. In a place of business this helps customers find an employee easier in the store for assistance with products and answers to questions. This can actually help with sales since the customers can find what they need with experienced personnel.
Custom lanyards are a smart and practical purchase for businesses, hospitals, and schools. It’s a product that can help employees stay organized, increase sales, assist with security and even advertise the business name. When an employee leaves the building, it keeps track of their badge, and shows off the business name at the same time. The cost of these lanyards is reasonable compared to all of the functions they serve in many different types of industries. Every now and then there is a product worth its price and functionality in our world. Lanyards printed with customized information certainly fall within the guidelines of practical and functional.
Advertising Do’s and Don’ts
Sunday, January 31st, 2010Advertising Do’s and Don’ts
Don’t expect that every advertising attempt will reach the masses. In most cases it is best to target one or two specific groups of people than it is to try and target all groups at once. Don’t think that you have to spend a lot of money on advertising; with items like promotional products for instance a small investment can go a long way. Don’t put all your eggs in one basket; use multiple forms of advertising for the greatest overall impact on your business. Don’t be afraid to be bold, the bolder messages and colors are those that usually get the most attention.
Then there are the do’s to help your advertising impact. Do make sure you have a business plan in place that anticipates the rewards of the money spent on advertising. Do have a positive expectation of what people feel about your business and that they will help you with your advertising. Do give out promotional products like pens and magnets on a non stop basis, their effectiveness may be more than you think. Do keep thinking and stretching your marketing to be better than the competition. Do have your staff and clients involved in some of your decision making about advertising, they have a good perspective and will help with creativity.
The options for making your company bigger and to do good advertising for it are vast and wide ranging. It’s up to your business as to how you want to proceed but the company will be well served by adhering to the do’s and don’ts listed here.
Just keep building from the inside out and from the outside in and true success will be yours. Don’t focus on the competitor, just keep focus on your own business and you will cultivate it beyond your wildest dreams.
Extend your promotional power by using more creative ideas for marketing. The specialists at promotionalpros.com will be happy to assist you create a marketing plan for their promotional merchandise. Click on promotionalpro.com right now to see all the options available for your company, including promotional pens!
What’s YOUR ‘Ethical Bribe’?
Sunday, January 31st, 2010What’s YOUR ‘Ethical Bribe’?
When you have permission to contact prospects you can send a mixture of valuable information plus sales offers to build up their trust and make sure that when they are ready to act, they buy from you. While traditional sales techniques focus on ‘closing the sale’, sometimes at the expense of the relationship, with this model, you give before you get. Your prospects get to ’sample’ you at low cost and risk. But it also gives you a chance to showcase your expertise too. When you share great content, people can’t help but think ‘if the content they give away is this good, how good is the stuff that they charge for?’
So what makes a good ‘ethical bribe’ and how do you go about creating it? First of all, you want something that has a high perceived value to the user but is low cost to distribute, that’s why information makes a great ethical bribe. You should give it a value too. For example, if you’re offering a free e-book that you could sell for £27, then say so.
Next you need to think about what content to include. You want to find the balance between sharing information that is valuable, and giving away all your information. A great tip is to make sure that your ethical bribe addresses the number one question, problem or issue that faces your typical prospect, and make sure that is summed up in your title. Eg ‘7 Days to the Career of Your Dreams’, ‘How to Lose Weight Without Dieting’.
Tell them what to do, but you don’t necessarily need to spell out HOW to do it (your paid product or service should do that). But make sure that you are sharing great content that isn’t easily available elsewhere. You want your prospect to feel that they have received value from what you provided, even though it was free.
Next you’ll need to decide what format to present your ethical bribe. Choose a format that suits both your target audience and suits you. No point in giving away a free ebook if you’re targeting an audience that isn’t online. Similarly, if you love talking, but hate writing, it might make more sense for you to record and give away audio material rather than write an e-book or free report. Here are some examples of formats I’ve used to get you started: e-book, e-course, teleseminar, quiz or assessment, CD, videos.
Finally you need to ’sell’ your ethical bribe. Just sticking the word FREE in front of something doesn’t in itself make it desirable! Even though it’s FREE, you still have to let people know that it exists, and why it’s worth the trouble of claiming. Tell them what important benefits they will gain from reading/using your ‘ethical bribe’, and why they should claim it.
You’ll be surprised at the difference an ethical bribe can make for starting relationships, building trust and goodwill, demonstrating your expertise and ultimately attracting more clients. So don’t delay, make sure you get started on your ethical bribe today.
—-
Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com
How To Capitalise On Your Sales
Sunday, January 31st, 2010Custom Lanyards Serving Many Purposes Security, Advertising, Organization & Sales
Sunday, January 31st, 2010Custom Lanyards Serving Many Purposes Security, Advertising, Organization & Sales
Lanyards are the material straps that secure badges and security passes around peoples’ necks. They assist with keeping up with the badges in addition to having them visible for others to see. In hospitals they are worn to show staff members are legitimate. Lanyards are popular with schools and colleges to help identify students. Custom lanyards have a company name, company logo, phone numbers, or anything that a business or institution prefers to have printed on them. When personalized lanyards are misplaced with badges, they can be identified and returned to the proper place much easier. This saves the company money from having to re-issue badges along with assisting with security.
Furthermore, custom lanyards also assist with security and sales. It is usually quite difficult to see expiration dates, employee names and other important information on badges with just a quick glance. However, when a custom lanyard is worn holding badges of employees the company name or logo is at least visible for customers, patients and other employees to see. In a place of business this helps customers find an employee easier in the store for assistance with products and answers to questions. This can actually help with sales since the customers can find what they need with experienced personnel.
Custom lanyards are a smart and practical purchase for businesses, hospitals, and schools. It’s a product that can help employees stay organized, increase sales, assist with security and even advertise the business name. When an employee leaves the building, it keeps track of their badge, and shows off the business name at the same time. The cost of these lanyards is reasonable compared to all of the functions they serve in many different types of industries. Every now and then there is a product worth its price and functionality in our world. Lanyards printed with customized information certainly fall within the guidelines of practical and functional.